Red Rocks Rally is a festival design that focuses on combining car enthusiasts of all varieties together. The design was to feature multiple different groups of car racing and entertainment all under one roof. Main elements of the design were structure, photography and color. The use of visual and typographic logos together help to connect the brand. The photography gives an energy throughout the designs that can excite viewers wanting more. The color is to provide ease of understanding each event from one another whilst also providing vibrant visual elements to entertain the audience.